Reebox CrossFit Back Bay (Boston, MA)

According to Reebok, “The sport of fitness has arrived.” And it’s all starting in the Back Bay area of Boston, home to Reebok’s first ever CrossFit box. With pull-up bars, barbells, ropes, rings, and zero bells and whistles, the Reebok brand of CrossFit emphasizes the same founding principles (think: constantly varied, functional movements at high-intensity) but with a splashy campaign, world-class competition, and some undeniably sweet new gear.